文章基本信息

标题：COMPANY DEVELOPING IN INTERNATIONAL BUSINESS: CASE STUDY
本地全文：下载
作者：Stela Georgiana Ciuchete∗
期刊名称：Romanian Economic and Business Review
印刷版ISSN：1842-2497
出版年度：2010
卷号：5
期号：2
出版社：Universitatea Romano-Americana
摘要：In the present world having connections across borders becomes a competitive advantage. The easy access to a constant stream of information is making the opportunities countless, adding to the equation that the Internet and supplementary techniques such as different types of software are still very young, the opportunities will keep on emerge. There are still great gaps in terms of technology between countries, which enables fast growing companies to fill a niche and gain new market shares due to their technological lead and managerial practices. This research has put the emphasis on creating a guiding discussion on how an international expansion strategy could be formulated.
关键词：tour operator; risk; globalization; strategy.