文章基本信息

标题：MARKETING STUDY REGARDING THE ROMANIAN MOBILE TELECOMMUNICATIONS COMPANIES’ OFFER
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作者：Meghişan Georgeta-Mădălina∗
期刊名称：Romanian Economic and Business Review
印刷版ISSN：1842-2497
出版年度：2009
卷号：4
期号：4
出版社：Universitatea Romano-Americana
摘要：The fight of the mobile telecommunication companies to attract clients trends to be much more powerful, because the numbers portability has become a reality. The very competitive market goes to the growth of the price importance in choosing an operator. The short term gain of the operators becomes a long term image risk. The choice of some mobile telephony services is sometimes difficult to be made because of the offer’s complexity. The young people represent an important segment in the current or potential mobile telecommunication companies’ clients. This segment is a great consumer of mobile telecommunication services, being, at the same time, a segment that demands varied services at the smallest prices. The clients expect the service to function, to be simple and easy to use, benefit from rapid and efficient assistance if errors occur, and the operator to respect the contract’s riders. This paper will present an analysis of a study regarding the consumption behavior of the young people from the city of Craiova, users of mobile telephony services. The survey subjects are the youngsters (men and women) between 20 and 29 years old. The chosen method of sampling is the quotation method, using selection criteria such as the age and sex.
关键词：mobile telecommunication; market; offer; consumers’ behavior;price; marketing survey