文章基本信息

标题：Issue Comparisons and Ordinal Priming
本地全文：下载
作者：Bruce Bimber ; Jennifer Brundidge ; Meredith Conroy 等
期刊名称：International Journal of Communication
印刷版ISSN：1932-8036
出版年度：2013
卷号：7
出版社：USC Annenberg Center
摘要：We consider a form of media effect involving comparisons between similar events or problems that differ in magnitude along some common dimension. We propose that such comparisons involve “ordinal priming” when they establish a single schema for evaluation and suggest a rank order among two or more cases, as in the statement that the current economic crisis is the worst since the Great Depression. We explore the direction of opinion shift in ordinal priming using an experiment involving four issues. Results show that, on two of the four issues, comparisons shift opinion about the target issue in the direction of assimilation toward more negative assessment. We find that this effect is contingent on the issue and is moderated by cognitive sophistication.