文章基本信息

标题：Measuring Profitability and Marketability in Internet Companies
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作者：Bruce Chien-Ta Ho
期刊名称：The Open Management Journal
电子版ISSN：1874-9488
出版年度：2008
卷号：1
页码：12-25
DOI：10.2174/1874948800801010012
出版社：Bentham open
摘要：
Due to the dot com crash in 2000, evaluating the performance of dot com firms has become a critical issue over the past few years. This paper presents a study which uses an innovative two-stage data envelopment analysis model that separates profitability and marketability to evaluate the performance of 69 U.S listed dot com firms. The empirical result shows that 10 out of 69 dot com firms are CCR-efficient on profitability and 23 out of 69 dot com firms are CCR-efficient on marketability. The result also shows that there is no apparent correlation between profitability and marketability.