文章基本信息

标题：An Increase in Per Unit Cost: The Response from a Sales Maximizer and a Profit Maximizer
本地全文：下载
作者：Lydia Gan ; Shuntian Yao ; Ke Li 等
期刊名称：The Open Management Journal
电子版ISSN：1874-9488
出版年度：2009
卷号：2
页码：11-16
DOI：10.2174/1874948800902010011
出版社：Bentham open
摘要：
This paper investigates the decision making of firms with two different objectives – profit maximization and sales maximization, and compares their responses when encountering a higher per unit production cost or if per unit tax is imposed. The discussion in this paper is a follow up of Li and Yao [1], except in this case, a more comprehensive literature review is provided, and a very restricted result previously proposed has been substantially expanded to a few more general propositions.