文章基本信息

标题：Ethnic Diversity: Exploring the Status of Asian-American Public Relations Practitioners in the U.S.
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作者：Eyun-Jung Ki ; Hyoungkoo Khang
期刊名称：The Open Communication Journal
电子版ISSN：1874-916X
出版年度：2008
卷号：2
页码：100-107
DOI：10.2174/1874916X00802010100
出版社：Bentham Science Publishers Ltd
摘要：
Using in-depth interview, this study attempted to explore the current status, concerns, barriers and roles of Asian-American public relations practitioners in the United States. The findings of the study show that while many are satisfied with their current careers in public relations, Asian-American practitioners confirmed the existence of racial and gender stereotypes that may challenge full organizational integration. In addition, unsatisfied media relationships and gender issues emerged as prevailing concerns among them. However, they perceived that those barriers are not insurmountable and can be overcome by "being more prepared," "more educated," "being positive," and "more experienced."