文章基本信息

标题：Combined Sales Effort and Inventory Control under Demand Uncertainty
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作者：Weili Xue ; Xiaolin Xu ; Ruxian Wang 等
期刊名称：Discrete Dynamics in Nature and Society
印刷版ISSN：1026-0226
电子版ISSN：1607-887X
出版年度：2013
卷号：2013
DOI：10.1155/2013/984513
出版社：Hindawi Publishing Corporation
摘要：We study the joint inventory and sales effort management problems of a retailer in a broad context and investigate the optimal policies for a single item, periodic-review system. In each period, the demand is uncertain depending on the sales effort level exerted by the retailer, which incurs an associated cost. The retailer’s objective is to find a joint optimal inventory replenishment and sales effort policy to maximize the discounted profit over a finite horizon. We first consider a basic setting with zero setup cost and no batch ordering, under which the base stock list sales effort policy is optimal. Two extensions are then investigated: (1) the case with nonzero setup cost, under which we show that policy is optimal; and (2) the case with batch ordering, under which we prove the optimality of the policy. Finally, we conduct numerical studies to provide additional managerial insights.