文章基本信息

标题：Elaboration of Marketing Strategies and Programs Through the Integration of the Sustainable Development’s Objectives
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作者：Adrian Micu ; Angela-Eliza Micu ; Nicoleta Cristache 等
期刊名称：Annals of Dunărea de Jos University. Fascicle I : Economics and Applied Informatics
印刷版ISSN：1584-0409
出版年度：2009
期号：2
出版社：Dunarea de Jos University of Galati
摘要：Simultaneously with the manifestation of the availability of the company/organization to include in its activities and politics objectives of sustainable development and social responsibility, concrete marketing steps are required, in form of a number of activities that contribute effectively to achieving such objectives. Therefore, series of steps of the complex process of reflection and strategic planning should be taken in a logical and consistent manner, thus these steps that can adapt and "tone" according to the specific activities that the company operates.
关键词：marketing; integration; strategic planning