文章基本信息

标题：An Analysis of User Attitudes to SNS
本地全文：下载
作者：Tsuyoshi Aburai ; Yasuo Ishii ; Kazuhiro Takeyasu 等
期刊名称：International Business Research
印刷版ISSN：1913-9004
电子版ISSN：1913-9012
出版年度：2013
卷号：6
期号：5
页码：69
DOI：10.5539/ibr.v6n5p69
出版社：Canadian Center of Science and Education
摘要：Social Networking Service (SNS) have become widely used in Japan in recent years with Facebook, mixi and Twitter being the most popular. These are used in various fields of life together with the convenient devices such as smart-phones. A questionnaire investigation was used to clarify the current usage condition, issues and desired function etc. Information for marketing purposes was then extracted. Fundamental Statistical Analysis, Multi Corresponding Analysis, Quantitative Analysis and Text Minig Analysis were then performed. Reviewing past research, there are some related papers, but they do not include new tools which are evolving rapidly. Moreover there has been little research conducted on this precise topic. Some interesting results were obtained.