文章基本信息

标题：STRATEGIC PLANNING IN THE PUBLIC SECTOR. CASE STUDY: STRATEGIC PLANNING IN CLUJ-NAPOCA, ROMANIA
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作者：Călin HINŢEA
期刊名称：Revista Transilvană de Ştiinţe Administrative
印刷版ISSN：1454-1378
出版年度：2008
卷号：22E
出版社：Babes Bolyai University
摘要：Public management offers a variety of answers to public organizations that are willing to undertake a reform process. The ways in which the administrative activity can be made more effective are multiple, from contracting out and performance measurement to public marketing and quality management. One of the most important tools that public institutions can use is strategic planning.