文章基本信息

标题：Revisiting the destination image construct through a conceptual model
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作者：Nelson Matos ; Júlio Mendes ; Patrícia Valle 等
期刊名称：dos Algarves
印刷版ISSN：0873-7347
出版年度：2012
期号：21
出版社：Universidade do Algarve
摘要：In a highly complex and dynamic sector like tourism, the current economic crisis brings to destination managers not only challenges but also opportunities. The image destinations promote to the market is a key element in the tourist decision-making process when choosing a tourism destination. This paper’s purpose is, therefore, to review and explore the destination image construct and its implications for the destination, and also to present a model of destination image based on previous studies. Implications for creating, enhancing and implementing the correct marketing programs for tourism destinations are provided.