摘要:The greater the strategic knowledge is on markets, products, services, processes and procedures, responsibilities and applicable legislation, the easier it will be for local authorities and businesses to make decisions on their own daily activities. In the case of the West Tourism Region there has been a strategic direction based on the development of the phenomenon of the second homes and residential resorts associated with the implementation of integrated products such as golf, cultural touring, entertainment, among others, as a response to the problems posed by seasonality. Through content analysis, the aim of the present article is to examine the organizational vision of this regional authority and, based on the strategic regional guideline plans, to offer a structured implementation of other types of tourism destination products.