文章基本信息

标题：TRP AS A MEASURE OF VISUAL COMMUNICATION: A STUDY OF JAMMU CITY, INDIA
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作者：Amrinder Singh ; Sushil Kumar Mehta ; Hari Govind Mishra 等
期刊名称：Revista de Administratie Publica si Politici Sociale
印刷版ISSN：2067-1695
出版年度：2011
卷号：2
期号：7
出版社：Vasile Goldis Western University, Arad
摘要：Visual communication is the communication through visual aid and is described as the conveyanceof ideas and information in forms that can be read or looked upon. In order to measure the impactof visual communication through television, TRP (Television Rating Points) is being measured. Thepresent paper reflects the study of TRP measurement in Jammu city in the month of February 2011during 8 pm and 11pm on Monday, Saturday and Sunday. For collecting data questionnaire methodis adopted. Various television rating services in India and various audience measurement methodsfollowed in India have also been highlighted in this paper. Major findings and conclusions aresummarized in a suggestive way to be used for providing better services in future to meet the needsof the users.
关键词：visual communication; Indian television; audience measurement; rating services