文章基本信息

标题：E-MAIL USE AND USEFULNESS: THE EFFECT OF MEDIA RICHNESS AND SOCIAL INFLUENCES
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作者：ROSMIZA BIDIN ; EZHAR TAMAM ; SITI HAJAR AHMAD 等
期刊名称：Revista de Administratie Publica si Politici Sociale
印刷版ISSN：2067-1695
出版年度：2011
卷号：2
期号：7
出版社：Vasile Goldis Western University, Arad
摘要：According to the perspectives of social constructivist, communication technology is not objectivebut a joint product of technological features and social interaction. This study is therefore tried todetermine whether media richness perception, medium expertise factors and social influencefactors do influence e-mail use and assessment behavior. The population of the study consisted ofacademic and non-academic staffs in one public university in Malaysia. This study used surveymethod (self-administered questionnaire) to collect data. The results showed that (1) therelationship between media (e-mail) richness perception and e-mail use and usefulness perceptionwas significant, (2) keyboard skills was significant antecedent to media (e-mail) richnessperception, and (3) social influences from co-workers and supervisors contributed significantlytowards e-mail use and usefulness assessments of their peers. As a conclusion, it is crucial toconsider both technological features and social interaction in planning, implementing andmaintaining the use of communication technology in organization.
关键词：media richness; social influence model of technology use; e-mail use; and e-mail ;usefulness perception