This paper identifies the major demographic trends and their implications forconsumer market. It is important to know how will demographic change influence thetourism market in particularly and how can the tourist industry adapt to these. Theadvancing ageing of society will result in far reaching changes, particularly on thedemand side. To profitably seize the opportunities, managers must understand how seniormarkets evolve and adapt products and service offerings along multiple dimensions tomeet the needs of senior consumers.