文章基本信息

标题：The Impact of Personal, Sociological and Institutional Influences on Relationship Commitment in Retail Banking
本地全文：下载
作者：Jamil Bojei ; Che Aniza Che Wel
期刊名称：Asian Academy of Management Journal
印刷版ISSN：1394-2603
电子版ISSN：1985-8280
出版年度：2003
卷号：8
期号：1
出版社：Universiti Sains Malaysia Press
摘要：Previous research in the domain of relationship marketing has focused mainly on the antecedents of loyalty and commitment in the industrial market, distribution channel or consumer goods. This study however, models the antecedents of consumer's relationship commitment in the context of a retail banking service. The impact of the four key explanatory variables (personal influences, sociological influences, institutional influences, and trust) are examined. The results support the hypothesized model and shows sociological influences to be a key driver of all antecedent variables, and the most powerful determinant of the relationship commitment.