文章基本信息

标题：STUDYING THE IMPACTS OF MARKET ORIENTATION ON CLIENTS’ SOCIAL VALUE, CONCEIVED QUALITY AND LOYALTY AS WELL AS ITS MUTUAL ON THE PERFORMANCE OF QOM HAMRAH-E-AVVAL TELECOMMUNICATION COMPANY
本地全文：下载
作者：Gholamreza Jandaghi ; Ali Mokhles ; Parvaneh Pirani 等
期刊名称：Business and Management Review
印刷版ISSN：2047-0398
电子版ISSN：2047-0398
出版年度：2011
卷号：1
期号：7
页码：01-08
出版社：Global Research Society
摘要：The success key of leading service providers can be looked for in their marketing. These are organizations that pay attention to their customers and rivals and attempt to provide their services with the highest quality. Those customers who receive a positive value from an organization are, accordingly, fixed and loyal customers of such organization. In present paper, the rate of market orientation by Hamrah-e-Avval is addressed in terms of clients’ perspectives and its impacts on such variables as loyalty, conceived quality and social value are measured. Then the impact of such variables on company’s performance is evaluated. Used methodology is library and field study and studied variables include: market-orientation, conceived service quality, social value, loyalty and performance. Research findings show that market-orientation variable impact on conceived service quality and social value and such variables highly impact on company’s performance.
关键词：market-orientation; loyalty; social value; performance; conceived service quality.=8 HTT