文章基本信息

标题：Adapting Organisational Structure to Cross-media Production in the Italian Public Service Television
本地全文：下载
作者：ROSA FRANQUET ; XAVIER RIBES ; MILENA ZOPPEDU 等
期刊名称：Cuadernos de Información
印刷版ISSN：0716-162X
电子版ISSN：0717-8697
出版年度：2012
卷号：2012
期号：31
页码：21-38
DOI：10.7764/cdi.31.438
出版社：Faculty of Communications of the Pontificia Universidad Católica de Chile
摘要：Traditional television companies make the first step toward cross mediality creating specific departments for the content production and delivery on different platforms. Public television corporations followed this trend, in order to be able to accomplish with the aims of public service and be able to compete in a new technological and competitive environment. The aim of this research is to know the organizational structure of the Italian PSB Company RAI in relation to cross-media production. This work pretends to study how the company adapts the organization structure to the new 360º production context and describe the company organization structure for the cross-media content production. The methodology focuses on non-participant observation on the departments involved in multi-platform content and in-depth interviews with professionals