文章基本信息

标题：TAM vs. PCI: An Analysis on the Theoretical Model Parsimony and Robustness across Cultures
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作者：Yew-Siang Poong ; Uchenna Cyril Eze
期刊名称：Communications of the IBIMA
电子版ISSN：1943-7765
出版年度：2008
卷号：2008
页码：198-201
出版社：IBIMA Publishing
摘要：This paper aims to evaluate the suitability of two classic models of technology acceptance applied in studying e-commerce adoption in Malaysia. Compared with Western countries, Malaysia is a multi racial and multi cultural society. Since established model of technology acceptance evolved from Western countries, there is a need to choose the appropriate theoretical model that is able to predict Malaysian e-commerce acceptance. This paper presents a comparison between Technology Acceptance Model and Perceived Characteristics of Innovation from the perspective of model parsimony and robustness across cultures.