文章基本信息

标题：Status of e-Business in Two Popular Retail Chains: A Review of Opportunities
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作者：M.V.Shetty ; N Kogilah ; Meyyappan Gopalan 等
期刊名称：Communications of the IBIMA
电子版ISSN：1943-7765
出版年度：2008
卷号：2008
页码：217-227
出版社：IBIMA Publishing
摘要：In the present era e-business has become the powerful tool to have a competitive advantage and also give greater customer value. How is the status in Malaysia where the retail chain is growing at a phenomenal pace? What are the attitudes of the retail chain promoters towards WiMAX e-business as an opportunity for enhancing their business, customer value offered and competitive advantage gained? So a study was felt necessary, initially through review of literature followed by a field study on a case oriented basis. IEEE802.16/WiMAX is one of the most promising technologies for broadband Wireless Access, both fixed and mobile use. This paper presents a WiMAX based architecture for the proposed new system. The two cases are genuine but names have been changed for purposes of confidentiality.