文章基本信息

标题：Positioning Malaysia as a Tourist Destination Based on Destination Loyalty
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作者：Mahadzirah Mohamad ; Abdul Manan Ali ; Nur Izzati Ab Ghani 等
期刊名称：Asian Social Science
印刷版ISSN：1911-2017
电子版ISSN：1911-2025
出版年度：2012
卷号：9
期号：1
页码：286
DOI：10.5539/ass.v9n1p286
语种：English
出版社：Canadian Center of Science and Education
摘要：This study was conducted to ascertain the image of Malaysia as a tourist destination and examines the construct’s influence on tourists’ destination loyalty. Questionnaires were distributed to the departing foreign tourists at two of Malaysia’s international airports. The collected data was analyzed using Structural Equation Modeling (SEM). The findings of the study indicate that Malaysia was perceived as providing an adventurous holiday with the chance to see wildlife, nice beaches and offering a lot in terms of natural scenic beauty with good amenities. The study also suggests that there is a positive significant relationship between destination image and destination loyalty.