文章基本信息

标题：Ethnocentrism among Iranian Consumer with Different Consumption Habits
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作者：Mojtaba Barari ; Bahram Ranjbarian ; Kazem Zabihzade 等
期刊名称：International Journal of Marketing Studies
印刷版ISSN：1918-719X
电子版ISSN：1918-7203
出版年度：2011
卷号：3
期号：3
页码：30
DOI：10.5539/ijms.v3n3p30
出版社：Canadian Center of Science and Education
摘要：This study seeks to understand consumer ethnocentrism (CE) among Iranian consumers and investigates its relationship with some consumption habits such as need for uniqueness, role-relaxed consumption, consumer susceptibility to interpersonal influence, attention to social comparison information and status consumption. The study analyzed findings gathered from 723 students of University of Isfahan. Results indicate that the consumer need for uniqueness, role-relaxed consumption and status consumption are negatively related to CE but surprisingly Consumer susceptibility to interpersonal influence was positively related to CE and relation between attention to social comparison information and CE was not significant. Also women compared with men and younger consumers compared with the elder consumers exhibit greater CE. Consumer tendency toward ethnocentrism also varies between different cultural groups.