文章基本信息

标题：Market Multiplication, Direct Marketing and the Marketing Mode of the Health Food Industry
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作者：Zhihui Wen ; Junyi Wan
期刊名称：International Journal of Business and Management
印刷版ISSN：1833-3850
电子版ISSN：1833-8119
出版年度：2008
卷号：3
期号：5
页码：123
DOI：10.5539/ijbm.v3n5P123
出版社：Canadian Center of Science and Education
摘要：The market multiplication theory includes the multiplication of market, time and benefit, and the direct marketing is based on this theory. Health food industry can adopt the mode of direct marketing, because the industry possesses characters of low production cost, high circulation cost and lots of users. The marketing mode, product promoting method and employee salary system of Amway Company which manages businesses including the health food production can be references for the direct marketing enterprises in the health food industry.