文章基本信息

标题：Evaluating Direct Marketing Practices on the Internet via the Fuzzy Cognitive Mapping Method
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作者：Selcuk Burak Hasiloglu ; Recai Cinar
期刊名称：International Journal of Business and Management
印刷版ISSN：1833-3850
电子版ISSN：1833-8119
出版年度：2008
卷号：3
期号：12
页码：31
DOI：10.5539/ijbm.v3n12P31
出版社：Canadian Center of Science and Education
摘要：Many kinds of tools are used in direct marketing applications on the Internet with e-mail and the being the most important among these. On the other hand, the Internet brings some negative factors like spam and virus. Naturally these factors affect direct marketing applications on the Internet negatively. The objective of the present study is to evaluate these factors, which are carried out in this application. To reach this goal, a fuzzy cognitive mapping method is made use of in the study.