文章基本信息

标题：Factors Affecting Small Micro Medium Enterprises’ (SMMEs) Adoption of E-Commerce in the Eastern Cape Province of South Africa
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作者：Norman Chiliya ; Cornelius. K. Chikandiwa ; Bola Afolabi 等
期刊名称：International Journal of Business and Management
印刷版ISSN：1833-3850
电子版ISSN：1833-8119
出版年度：2011
卷号：6
期号：10
页码：28
DOI：10.5539/ijbm.v6n10p28
出版社：Canadian Center of Science and Education
摘要：This paper presents the findings of a study on the factors that affect SMMEs ability to adopt E-commerce conducted in the Eastern Cape Province in South Africa. The study employed both quantitative and qualitative methods of data collection and analysis in order to ensure reliability and generalisability of the results. Qualitative data was first subjected to thematic analysis and content analysis to turn it to enumerative data. Eventually all the quantitative data was coded into SPSS for graphs and descriptive statistics. According to the findings the most significant e-business adoption variables in the province are security, prestige, government support, vision and the need to service niche markets.