文章基本信息

标题：Examining the Relationship between Gender, Age, Education Level and Social Cognitive Factors in a Health Setting
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作者：Md Nor Othman ; Sheau Fen Yap ; Yu Ghee Wee 等
期刊名称：International Journal of Business and Management
印刷版ISSN：1833-3850
电子版ISSN：1833-8119
出版年度：2011
卷号：6
期号：9
页码：79
DOI：10.5539/ijbm.v6n9p79
出版社：Canadian Center of Science and Education
摘要：Most research on exercise is dominated in the West and is seldom featured in the marketing literature. Efforts in examining the demographic differences with respect to social cognitive factors contained in the Theory of Planned Behavior (TPB) have been largely neglected. This paper aims to examine the relationship between gender, age, education level and the TPB sub-components of attitude, subjective norm, and perceived behavioral control. Conducted in Malaysia, this study employs a cross-sectional survey administered to a quota sample of 512 general adults. A fit measurement model with adequate evidence of convergent and discriminant validity is established using confirmatory factor analysis. Overall, the results show that gender, age, and education do exert a certain level of influence on the social cognitive factors and the subjects’ exercise behavior. The application of socio-cognitive approach to examine the exercise behavior yielded contributions in terms of theory, methodology, and practice.