文章基本信息

标题：The Study on Influencing Factors of Team Brainstorming Effectiveness
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作者：Zhenguo Zhao ; Jialin Hou
期刊名称：International Journal of Business and Management
印刷版ISSN：1833-3850
电子版ISSN：1833-8119
出版年度：2010
卷号：5
期号：1
页码：181
DOI：10.5539/ijbm.v5n1P181
出版社：Canadian Center of Science and Education
摘要：Brainstorming is a creative and innovative tool. As a team problem-solving tool, team brainstorming can help the team conceive a lot of creative ideas and methods. Through a review of relevant literatures, this paper summarizes the three main factors of team brainstorming effectiveness: the heterogeneity of team composition, processing mode of team social information and interactive mode of team members. In addition, a conceptual model is built to show the interaction among the three.