文章基本信息

标题：A Preliminary Study of Strategic Competitiveness of MDF Industry in Peninsular Malaysia Using SWOT Analysis
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作者：ABDUL RAHIM ABDUL SAMAD
期刊名称：International Journal of Business and Management
印刷版ISSN：1833-3850
电子版ISSN：1833-8119
出版年度：2009
卷号：4
期号：8
页码：205
DOI：10.5539/ijbm.v4n8P205
出版社：Canadian Center of Science and Education
摘要：Within three decades, the medium density fibreboard (MDF) industry has grown and contributed significantly to the external trade of the wood-based sector of Malaysia. Today the industry is at a cross road. Although, trade is expanding, but initial relative advantages over other competitors have marginally eroded. Over time new critical success factors played important roles as the industry responded to changes in global challenges. Through an industrial survey using the strength, weakness, opportunity and threat (SWOT) approach, this paper assesses only these four elements as a preliminary study for further analysis in analysing the strategic competitiveness and core competencies of MDF industry.