文章基本信息

标题：The Market Orientation and 4P Strategies of Ailing River Drifting Scenic Spot
本地全文：下载
作者：Jin Zhang
期刊名称：International Business Research
印刷版ISSN：1913-9004
电子版ISSN：1913-9012
出版年度：2009
卷号：1
期号：4
页码：100
DOI：10.5539/ibr.v1n4P100
语种：English
出版社：Canadian Center of Science and Education
摘要：Based on a feasibility analysis on the product and source market orientation of the Ailing River Drifting Scenic Spot, this article explores its product quality as well as market strategies in four aspects including product, price, promotion and place.