文章基本信息

标题：The Role and Capabilities of a Local Master Weight Management Franchisee
本地全文：下载
作者：Feng-Hsu Liu ; Heng-Yih Liu ; Ting-Ling Lin 等
期刊名称：International Business Research
印刷版ISSN：1913-9004
电子版ISSN：1913-9012
出版年度：2011
卷号：4
期号：3
页码：271
DOI：10.5539/ibr.v4n3p271
出版社：Canadian Center of Science and Education
摘要：For the expansion of international Weight Management franchisor, the local master franchisee not only exactly provides a platform to combine the organizational knowledge and local market knowledge but also takes more responsibilities of gaining sustainable competitive advantages from its network in new market. Therefore this paper presents a case study exploring transferring, detecting, and exploring capabilities of a local master franchisee to exploit and enhance the international franchisor’s dynamic capabilities in international operations.