文章基本信息

标题：Sustainability for the Planet: A Marketing Perspective
本地全文：下载
作者：Gail Whiteman
期刊名称：Ecology and Society
印刷版ISSN：1708-3087
电子版ISSN：1708-3087
出版年度：1999
卷号：3
期号：1
出版社：The Resilience Alliance
摘要：This perspective presents a case for environmental scientists to mobilize their communication efforts and to develop a systematic approach to marketing scientific knowledge to a range of key target audiences. Examples of environmental marketing are presented, and a call to action is presented in the spirit of discussion.
关键词：marketing sustainability; perspective.