文章基本信息

标题：Blog Marketing – A Relevent Instrument Of The Marketing Policy
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作者：Stremţan Filimon ; “1 Decembrie 1918” University of Alba Iulia Achim Moise Ioan ; “1 Decembrie 1918” University of Alba Iulia Radu Lucian Alexandru 等
期刊名称：Annales Universitatis Apulensis : Series Oeconomica
印刷版ISSN：1454-9409
出版年度：2010
卷号：2
期号：12
出版社：“1 Decembrie 1918” University of Alba Iulia
摘要：The number of internet users is continuously expanding, and the number of people with a personal blog is rising in a vertiginous rate from one year to the next. In this context, the Blog Marketing is starting to play an important part within the marketing strategies of companies/organizations/persons. Different aspects of the personal blog are becoming defining elements of the image we are trying to project in the blogosphere. Promotion through the World Wide Web and advertising through the blog are becoming essential elements of the development and attraction of the potential clients’ interest for products and services offers by a firm, by a non-profit organization or by a person.
关键词：blog; marketing; promotion; advertising