文章基本信息

标题：Alliance Management
本地全文：下载
作者：Diana Elena Ranf ; Universitatea Romano-Germană Sibiu Elida Todăriţa ; Universitatea Romano-Germană Sibiu 等
期刊名称：Annales Universitatis Apulensis : Series Oeconomica
印刷版ISSN：1454-9409
出版年度：2009
卷号：2
期号：11
出版社：“1 Decembrie 1918” University of Alba Iulia
摘要：This article wants to respond to a number of critical questions about alliances. First of all ‘Why alliances’, than ‘What is alliance management and how should it operate’; ‘which is the role played by an alliance manager’, “How should top performing managers act” and finally ‘How to manage an alliance”. Alliance success hinges on people issue – in particular, defining roles and responsibilities and creating the incentives to drive individual performance.so in
关键词：globalization; alliance managers; alliance management; strategic alliance.ors.e