文章基本信息

标题：Promotional Strategy Of The Alba Iulia Fortress
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作者：Andreea Muntean ; Lecturer PhD .1 Decembrie 1918” University of Alba Iulia Lucian Marina ; Associate Professor PhD “1 Decembrie 1918” University of Alba Iuliacation 等
期刊名称：Annales Universitatis Apulensis : Series Oeconomica
印刷版ISSN：1454-9409
出版年度：2008
卷号：2
期号：10
出版社：“1 Decembrie 1918” University of Alba Iulia
摘要：The specific character of The Fortress of Alba Iulia results from its value as an element of historical and cultural patrimony. This value must be kept and brought into prominence, and for this it must be promoted with the help of cultural tourism. This paper presents some issues regarding the promotional strategy of the Alba Iulia Fortress.tions.
关键词：promotional strategy; cultural tourismenesst