文章基本信息

标题：The Image Of Company, Essential Factor In Developing The Market Strategies
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作者：Florin Radu Pintea ; Lecturer PhD Student “Bogdan University” of Cluj – Napoca ; Romania Janetta S.rbu 等
期刊名称：Annales Universitatis Apulensis : Series Oeconomica
印刷版ISSN：1454-9409
出版年度：2008
卷号：2
期号：10
出版社：“1 Decembrie 1918” University of Alba Iulia
摘要：The project has been done in order to proove the importance of the image inside a large company. Thus I analysed the image of Electrolux company in order to show how important is the invisible part of a big company, regarding the market and the marketing strategies. The questionnaire was made of 14 questions and there were 400 people who had to answer. During the research I used mathematics methods such as Fischbein and Hi2 method. The main purpose of a marketing research is the analyse of the numbers and factors, the essential keys that guide the company to a real marketing strategy. Analysing the dates there are some ideas that should be taken in consideration in order to build a stronger image of the company on the market, ideas that I detailed within the project.
关键词：company; questionnaire; marketing strategies; marketing research