文章基本信息

标题：Aspecte Specifice Ale Cercetarilor De Marketing In Industria De Petrol Specificities Of Marketing Research In Oil Industry
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作者：Asist. univ. drd. Violeta Sima - Universitatea „Petrol-Gaze” Ploiesti
期刊名称：Annales Universitatis Apulensis : Series Oeconomica
印刷版ISSN：1454-9409
出版年度：2006
卷号：3
期号：8
出版社：“1 Decembrie 1918” University of Alba Iulia
摘要：As opposed to the information and know-how processes in the marketing area, the marketing research is based on data obtained through the information process, that involves the processing of such remaking date through proper methods in the sight of a objective good ascertainable realization. The specifically aspects of the industrial marketing research consists of the specifically buyers, products and branching channels. By the short and average time, the uncertainty is important and leads to the important risks
关键词：marketing research; risk; industrial marketinger