期刊名称:Annales Universitatis Apulensis : Series Oeconomica
印刷版ISSN:1454-9409
出版年度:2006
卷号:3
期号:8
出版社:“1 Decembrie 1918” University of Alba Iulia
摘要:The banking services consumer behavior is influenced by many factors. This paper presents one of the most important category of such influences: direct influences on banking services consumer behavior.