文章基本信息

标题：Marketing Practices of Textile Business and Firm's Performance: A Case of Pakistan
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作者：Arsalan Mujahid Ghouri ; Naveed Ur Rehman Khan ; Muhammad Abdul Malik 等
期刊名称：EuroEconomica
印刷版ISSN：1582-8859
电子版ISSN：2065-3883
出版年度：2011
卷号：28
期号：2
出版社：Danubius University of Galati
摘要：Marketing is necessity of every business. In the context of local textile industry of Pakistan, Ghouri et al. (2011) study has been replicated to find the effects of marketing practices on the firm performances of textiles industry in the boundaries of Pakistan. 156 questionnaires analyze from the cities of Faisalabad, Islamabad/Pindi, Karachi, Lahore and Multan. Finding suggested that vague marketing practices are carrying out and textile firms wasting their time and money on marketing practices and forgone the potential benefits.