文章基本信息

标题：Business in Tourism: SMEs Versus MNCs
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作者：Čavlek, Nevenka
期刊名称：Zagreb International Review of Economics and Business
印刷版ISSN：1331-5609
出版年度：2002
卷号：5
期号：2
页码：39-48
出版社：Ekonomski fakultet Sveučilišta u Zagrebu
摘要：The tourism business worldwide is dominated by small businesses (SMEs). However, the liberalisation and globalisation of the world economy have led to a growing integration of markets not only for goods and capital, but for services too. This has had an inevitable influence on the development of the tourism industry. The extensive internationalisation of tourism demand has forced companies involved in tourism to create large corporations (MNCs), international strategic alliances and other forms of co-operation. The aim of this paper is to determine and analyse the business environment within which tourism companies operate.
关键词：tourism; SMEs; MNCs; development strategies