文章基本信息

标题：Index of destination attractiveness as a tool for destination attractiveness assessment
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作者：Krešić, Damir ; Prebežac, Darko
期刊名称：Tourism: An International Interdisciplinary Journal
印刷版ISSN：1332-7461
出版年度：2011
卷号：59
期号：4
页码：497-517
出版社：Institut za turizam
摘要：Tourism attractions are widely recognized as the major determinants of the destination competitiveness. Global tourism market is becoming fiercely competitive environment and tourism destinations are under extreme pressure to rejuvenate and to enhance their attractiveness in order to remain competitive. This paper has two main goals. First goal of the paper is to advance existing body of knowledge from the field of destination attractiveness. Second goal is to construct and empirically test methodology for the destination attractiveness assessment. This is achieved through the calculation of index of destination attractiveness (IDA), which is a managerial tool that could be used for quantitative description of destination attractiveness level. This paper presents an example of IDA values calculation for six Croatian seaside counties and for Dubrovnik-Neretva County, located in the southern part of Croatia.
关键词：tourism destination; destination attractiveness; destination competitiveness; index of destination attractiveness; Dubrovnik-Neretva County; Croatia