文章基本信息

标题：Influence of materialism on life satisfaction
本地全文：下载
作者：Gurel Atay, Eda ; Sirgy, Joseph ; Husić, Melika 等
期刊名称：Market
印刷版ISSN：0353-4790
出版年度：2010
卷号：22
期号：2
页码：151-166
出版社：Faculty of Economics and Business, University of Zagreb
摘要：This paper builds on Sirgy’s theory of materialism by integrating exposure to materialistic advertising and social infuence into a more comprehensive model. The data collected in Bosnia-Herzegovina showed that exposure to materialistic advertising and social infuence contributes to materialism. Materialism, in turn, leads to the use of all types of standards of comparison (affective- and cognitive-based expectations) to make judgments about the standard of living. As the use of these standards of comparison increases, people start to evaluate their standard of living more negatively and these negative evaluations of the standard of living lead to a dissatisfaction with life.
关键词：materialism; life satisfaction; TV viewership