文章基本信息

标题：PRAGMALINGUISTIC ELEMENTS IN TOURIST DESTIONATION IMAGE FORMATION
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作者：Blažević, Nevenka ; Stojić, Aneta
期刊名称：Tourism and Hospitality Management
印刷版ISSN：1330-7533
电子版ISSN：1847-3377
出版年度：2006
卷号：12
期号：1
页码：57-66
出版社：Sveučilište u Rijeci, Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija
摘要：Image has been an important topic in tourism research. It is one of the key factors in the travel selection process. The image of a tourist destination is the sum of all perceptions tourists and potential visitors hold of that destination. In tourist advertising materials it is represented through verbal and pictorial elements. The focus of this research is to find out pragmalinguistic elements in tourist destination image formation. This paper especially concentrates on some typical pragmalinguistic elements forming the image of Croatia as a tourist destination.
关键词：image of a tourist destination; language of tourism; pragmalinguistic elements; tourism advertising materials.