文章基本信息

标题：INTERNET USAGE AS A MEANS OF POLITICAL COMMUNICATION IN CROATIA
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作者：Mustić, Daria ; Balabanić, Ivan ; Mustapić, Marko 等
期刊名称：Media, Culture and Public Relations
印刷版ISSN：1333-6371
出版年度：2012
卷号：3
期号：1
页码：23-31
出版社：Hrvatsko komunikološko društvo
摘要：The authors of the paper examine the characteristics and attributes of visual communication in on-line media content of selected political parties in Croatia. Visualization of information and adjustment to the medium in which they are used is a key factor in successful communication between the sender and the recipient. The aim of this paper is to determine the extent to which political parties in Croatia recognize digital space as a significant communication area, and therefore we conducted a study of this phenomenon by analyzing the content and visual analysis of web pages.
关键词：political communication; political parties; Internet