文章基本信息

标题：COMMUNICATION MANAGEMENT: EVIDENCE FROM THE CROATIAN SMALL HOTELS
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作者：Milohnić, Ines
期刊名称：INFORMATOLOGIA
印刷版ISSN：1330-0067
出版年度：2012
卷号：45
期号：2
页码：132-136
出版社：Social sciences; Information sciences;
摘要：This paper examines the implementation of management strategies in terms of communication management on the model of small hotels in Croatia. In its first part, the research included defining of the research sample and scientific methodology. The second part of the research includes analysis of using ‘Sale Strategy' in the business of small hotels in Croatia and a comparison with the present trends with the framework of the European Union and refers to the determination of the place and role of communication in the business of small hotels in the context of the implementation of 'Communications Strategy ' with special emphasis on the use of public relations in small hotels and the impact on increasing the competitive advantages of small hotels in Croatia. Research has shown that management of small hotels uses oral communication, through which direct contact with guests most often occurs, as the most common form of business communication. Public relations are not recognized as a continuous form of business communication in small hotels. At the end, with the purpose of increasing competitive advantages, facts and proposals of implementation strategies' measures for business communication in the business of small hotels are presented.
关键词：sale strategy; communications strategy; small hotels; competitive advantage