文章基本信息

标题：Mood as a Determinant of Attitude Change
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作者：TONKOVIĆ, Mirjana ; ČORKALO, Dinka
期刊名称：Drustvena istrazivanja. Journal for General Social Issues
印刷版ISSN：1330-0288
出版年度：2005
卷号：14
期号：3 (77)
页码：509-529
出版社：Institute of Social Sciences IVO PILAR
摘要：The goal of this research was to examine the effects of positive and negative mood on message processing, reflected in the difference that strong and weak messages have on attitude change. It was also examined how the presence of peripheral cue combined with a strong vs. weak message influences attitude change in positive and negative mood. The experiment was a 2 (mood: positive or negative) x 2 (message quality: weak or strong) x 2 (peripheral cue present or without peripheral cue) between-subjects factorial design with control group. The subjects were 132 psychology students. Results have indicated that both positive and negative moods lead to systematic processing. Message strength was the only significant determinant of attitude change. The subjects who read a strong message changed the attitude in the pleaded direction. Neither induced mood nor the presence of peripheral cue, had any impact on attitude change.