文章基本信息

标题：What’s in it for me? – Re-discovering the ‘client’ in client-centered learning
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作者：Katharina Wolf
期刊名称：Asia-Pacific Journal of Cooperative Education
电子版ISSN：1175-2882
出版年度：2010
卷号：11
期号：3
页码：125-135
出版社：New Zealand Association for Cooperative Edcuation
摘要：Whilst the use of real life clients is becoming increasingly popular, particularly within the business school context, the focus has traditionally been on how industry representatives can enrich students’ learning experiences. However, by doing so we have essentially ignored one of the key stakeholders in the education process: Industry collaboration. In the course design, this is a promise frequently made to attract students, demonstrating the real world validity of the program and thereby essentially gaining a marketing advantage for the course itself (Rundle-Thiele, Bennett, & Dann, 2005); however, the benefits and shortfalls for industry partners involved in these types of arrangements have been largely ignored.This paper argues that it is time to pay more attention to the ‘client’ perspective in industry-integrated learning opportunities. By applying the WIIFM (What’s in it for me?) Effect to 12 client-centered learning experiences, gained over a period of three and a half years, the author has identified six distinctive client types, which characterize different approaches to, and perceptions of, client-centered learning. Further analysis has resulted in the emergence of a hybrid type, which characterizes what the author refers to as the ideal industry partner. The paper concludes that client-centered learning is not a safe alternative to teacher-centered activities. However, it can be very rewarding, as long as the client’s motivation is thoroughly considered and understood at the outset of the project.
关键词：clients; client-centered learning; industry; industry ;partnerships; public relations; real life cases