摘要:This paper describes interlocking behavioral contingencies operating in the cultural practices of persons working in a retail dress shop over an 19-month period. The shop is viewed as a cultural unit whose survival was contingent on the outcome of the aggregate behavior of the persons participating in the cultural unit. The changes in the cultural outcomes (total monthly sales) for this unit are explained in a framework of competing contingencies. Likewise, the consequences of organizational culture on the maintenance of this cultural unit are detailed.