文章基本信息

标题：Risks of Marketing Credit sales Service in Islamic Banks
本地全文：下载
作者：Dr. Abdullah Ibrahim Nazal
期刊名称：Arabian Journal of Business and Management Review
电子版ISSN：2223-5833
出版年度：2012
卷号：2
期号：3
出版社：Sohar University, Oman and American University of Kuwait
摘要：This study concentrates on risks of marketing credit sales services in Islamic banks in capitalism economic system. It gives idea about the risks which comes as result to Islamic bank managing and financing credit sales service to cover consumer needs and its aims. This affects on choosing line of credit sales services as assets mix and affects on choosing marketing mix for these services. Because every bank has different ability in competition, risks will be different up to choosing marketing mix. As result to this study there are limits affect on risks of marketing because of Islamic rules. Which divided into fixed rule which the bank have to follow and flexibility rule to managing and financing services up to consumer need and bank aims and managing risk. There fore to evaluate credit sales service in any Islamic Bank marketing mix must be studied as affection on quality as result to marketing risks.
关键词：Marketing; Credit Services; Risks; Islamic Bank and Competition.