文章基本信息

标题：A MARKETING PERSPECTIVE OF TOBACCO CONSUMPTION AMONG ADOLESCENT CONSUMERS: A CONCEPTUAL MODEL OF ADOLESCENTS’ SMOKING BEHAVIOUR
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作者：Eric V. Bindah ; Prof. Dr. Md Nor Othman
期刊名称：Arabian Journal of Business and Management Review
电子版ISSN：2223-5833
出版年度：2012
卷号：2
期号：1
出版社：Sohar University, Oman and American University of Kuwait
摘要：Adolescents, as tobacco consumers, have been the subject of constant interest and research worldwide. Scientific research, both empirical and conceptual, provides clear insight about the dangers and the environmental factors associated with tobacco smoking among adolescents across the world. This paper is an attempt to contribute to existing knowledge by proposing a conceptual model, which would contribute to our understanding of how various environmental influencers are associated directly and indirectly with adolescents’ smoking behavior. Specifically, this study attempts to close the gap in literature by closely re-examining the effect of parental style, particularly adolescents characterized by a religiously-oriented family communication pattern at home and its potential association with smoking behaviour. Previous studies have onlyidual explored the direct interpersonal relationship of parental style as part of the environmental factors shaping smoking behavior among adolescents, and by so doing have described the process of smoking behavior among adolescents. To date however, studies have not explored the interpersonal communication patterns that takes place between parents and their child in detail, and importantly the possible indirect relationship that exist between parental style and adolescents’ smoking behaviour. Following extensive review of literature, this study proposes a conceptual model in which adolescents attitudes towards smoking is considered as a mediating variable in the relationship between parental style, and adolescents’ smoking behaviour. It also reexamine other environmental factors, advertising influences, and its association with adolescents’ smoking behaviour. Based on extensive review of literature, adolescents’ attitudes towards smoking is proposed as a possible mediating variable in the relationship between advertising influences and adolescents’ smoking behaviour. Finally, this study develops a set of propositions on the basis of theory research, and provides a concluding remark for future research.
关键词：Parental Style; Religiously-oriented family communication; Advertising;Influences; Adolescents’ Attitude towards smoking; Adolescents’ Smoking Behaviour.