文章基本信息

标题：EXPLORATORY RESEARCH ON GEOGRAPHICAL DIFFERENCES AMONG DROPOUT CUSTOMERS INTENT TO REJOIN THE MICROFINANCE PROGRAM
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作者：Rehman Gul Gilal ; Faheem Gul Gilal ; Niaz Ahmed Bhutto 等
期刊名称：Asian Journal of Business and Management Sciences
电子版ISSN：2047-2528
出版年度：2012
卷号：1
期号：12
页码：113-120
出版社：Society for Business Research Promotion
摘要：The purpose of study was to investigate Geographical differences among Dropout customers intent to rejoin the Microfinance Program. Specifically, it suggests that either customer from rural or urban areas are more willing to rejoin the microfinance program and spread positive word of mouth for the microfinance service provider. To achieve above purpose a survey research was designed and carried out in urban and rural areas of sindh and Baluchistan provinces of Pakistan. Descriptive statistical techniques were used for analysis of data. The research suggested that customers in rural areas as compared to their counterparts in urban areas are more willing to rejoin the program and spread positive word of mouth for the microfinance service provider. Full Text